Despite GoldenPalace’s offshore operating platform in the Caribbean, the Canadian and U.S. And it was all thanks to their incredibly strange marketing approach.Īt the time, online gambling lived in a hazy legal zone. It boasted 2.4 million active users, more than $80 million a year in revenue, and was growing at a healthy rate of 5 percent a month, according to industry analysts. As the saying goes, “there is no such thing as bad press.”īut in the annals of PR history, perhaps no other company so consummately mastered art of garnering attention as .Īt its peak in the mid-2000s, Canadian-operated GoldenPalace was one of the three most profitable gambling sites in the world. It’s one of the oldest mantras in the marketer’s handbook: do crazy shit, and you’ll eventually get attention.įor centuries, companies have enlisted unusual, flashy, and often downright distasteful techniques to drill their products into the public’s eye - and for advertisers, it’s often just part of the visibility game. “We aim to amuse, because if people laugh, they’ll remember.”
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